jelly belly, the company that has brought you everything from margarita to popcorn flavored jelly beans, has a new one for you to try...
draft beer.
in an attempt to woo male customers, the folks at jelly belly spent 3 years developing the beer flavored bean. they also released a manly chocolate tabasco flavor in december.
according to jelly belly...
the jelly beans were “inspired by a Hefeweizen ale with a clean, crisp and wheaty taste.”
“Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness,” the company said in a press release. “The aroma is mildly bready.”
obviously. because nothing says macho like a shiny, sparkly champagne colored jelly bean.
the beer flavored beans are available now in bulk on the company's website, and will be in stores by spring.
what will they think of next?
a.
(image via ny daily news.)
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